A ton of you guys have messaged me asking me why I haven’t posted Kanye West’s Cruel Winter trailer and wondering if I had any updates on the project as a whole, I don’t and the trailer that is floating around (you can view it below) isn’t real, yet. Director Austin Christianson who has worked with Wiz, Rihanna and many other big names stars is who made the video and explained to Fuse that the trailer was made independently to be seen by Kanye West and Def Jam only.
He went on to say “Without getting into many details, I will say that the trailer was independently made and the video is essentially a concept trailer… It’s used for pitching an idea and/or concept to a client,” Christianson told Fuse. “With that said, the video was being used for pitching purposes and it’s naturally intended only for the client to see.”
Sounds funny seeing as the video was posted publicly with “Copyright DONDA” in the YouTube description and was using footage that he wasn’t even authorized to use within the video. Def Jam also denied involvement via Twitter, and the trailer has since been removed.
Below is the video in question